The traditional approach to marketing and sales has been truly shaken up.
In a Google First world, the way B2B buyers find products and services like yours has changed. Business customers are not coming to you first for information anymore, they’re out there educating themselves online well before they are ready to speak with a sales rep.
You have to work harder and smarter now more than ever to find and keep customers.
Most business owners know that marketing has gone digital and they need to embrace it. You know you need to be found where your customers are looking. However, it’s still not good enough just to be found, your potential customers expect useful information that helps them understand and then solve their particular problem.
So how and where do you start? The range of digital marketing options is mind-boggling – do you go Social media? Blogging? Marketing automation? Content marketing? Inbound marketing?
You need a measurable marketing system that can generate traffic to your website and convert this to quality leads for your sales team to close more business.
The world is online and your marketing needs to be too.