8 of the best B2B Marketing Tools for 2019

By |31 January, 2019|Categories: B2B Sales Funnel, Digital Marketing|

Marketing is developing at an extremely rapid pace with the rise of new technology, and the tools you choose to implement and measure your marketing efforts are becoming increasingly plentiful and powerful.

So how do you choose the right tool for your business with so many options available? We’ve done the hard work for you and come up with 8 of the best B2B marketing tools for 2019, check them out below:

1. SEMRush (SEO)

This handy software powers your B2B search engine optimisation (SEO) efforts. SEO is the process of optimising your website keywords and content to rank high on Google (in organic search) which can prove incredibly valuable for driving online traffic. SEMRush tracks the keywords you currently rank for, suggests related keywords & displays your competitor’s rankings. You can use it to do your keyword research, track your competitions keyword strategy, run an SEO audit of your blog, look for backlinking opportunities and more.

2. HubSpot (CRM)

A customer relationship management platform (CRM) refers to technologies that companies use to manage and analyse customer interactions and data throughout the customer’s lifecycle. HubSpot is a very proficient CRM platform. With built-in blog hosting capabilities, the ability to create start to finish content offers & store countless contacts this is a very powerful tool for your B2B marketing.

HubSpot has been around since 2004 founded by two MIT graduates and has evolved into an industry-leading software platform for inbound marketing. Its impressive analytics, powerful free version and integration capabilities make this one tool essential for your marketing.

Key HubSpot features:

  • Forms
  • Contact management
  • Ad management
  • Conversations
  • Live Chat
  • Conversational bots
  • Reporting dashboards

You can find out more about HubSpot here.

3. Mailchimp (email marketing)

Email marketing is still very much relevant in 2019 for successful B2B marketing campaigns. Email can assist in building your brand, learning more about customers and generating leads. Mailchimp offers a customisable email automation service, with strong analytics and collaborative working capabilities.

4. Feedly (content curation)

This news aggregator tool allows RSS feeds to be pulled from numerous publications with the option to search feeds by topics. Feedly allows you to follow multiple social media accounts, blogs and news sources in one manageable interface. This is extremely useful for keeping on top of industry trends and sourcing relevant content to post on social media to help your B2B marketing efforts. The platform also offers an extensive list of integrations including Google Docs & WordPress. Oh, and did we mention it’s free! Feedly’s free basic plan allows up to 100 sources and 3 feeds on mobile and desktop, that’s plenty to get you started.

5. Databox (market intelligence)

Market intelligence is the gathering and analysing of information relevant to a company’s external environment and assists in strategic planning. Databox is a powerful market intelligence platform which gathers all your metrics in one place and helps you easily view your business’ crucial key performance indicators (KPI’s) across a variety of devices. It offers an impressive amount of one-click integrations with the likes of Google Analytics, Facebook, Twitter, HubSpot & many more. A free version is available allowing for 3 users & data connections.

6. Sprout Social (social media marketing)

Social media is critical for your business and platforms such as LinkedIn & Facebookare quickly becoming synonymous with the internet. However, it can be difficult managing and optimising posts across several business accounts. This is where social media management tools come in handy. For your business to gain an advantage, you need a strategy for each platform and planned posts in order to increase your online profile. Sprout Social consolidates your social media platforms in an easy to use interface and offers:

  • Content planning & publishing
  • Campaign & conversation management
  • Measurement & optimisation tools
  • Customised reporting tools

7. Ubersuggest (SEO)

Writing effective blogs is essential for boosting the online organic presence of your B2B company. Ranking for blogs can work wonders for your lead generation and ultimately conversions. This is where Ubersuggest comes in, a free keyword suggestion tool in an easy to use interface created by the famous digital marketing guru Neil Patel. It displays the probability of ranking for a chosen keyword, cost per click (CPC), keyword search volume and much more. As far as free software goes, this one is extremely handy to add to your marketing technology stack.

8. Zoom (video marketing)

Zoom is a collaborative online video platform. Video usage is on the rise, with over 81% of businesses using video as a marketing tool. Whether you’re giving a live product demonstration or organising a video meeting with a potential prospect this software can help you out. Zoom has integrations available with many applications including Gmail, Chrome and Outlook. Also, Zoom offers a generous free plan that contains more than enough features to give your video marketing efforts a kick start.

Final Thoughts

Engaging with prospects can be tough for B2B companies, however, there are plenty of tools available to make this process easier. While this is not a complete list of marketing tools, it’s a great start. Why not start here and select the most relevant technology for your specific marketing challenges. It might seem like a considerable effort (and learning curve) to implement new technology within your workplace, but your business growth will thank you in the long term.

About the Author:

Shane Davies is a digital marketing strategy expert. He helps B2B companies win the work they should be winning. He lives in Cottesloe, Western Australia with his wife and two daughters. You can follow him on Linkedin or Twitter @shanedavies

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