November 20, 2018

5 Tips on How to Setup a Facebook Business Page Effectively

With over 2.23 billion users worldwide Facebook is very much ingrained into the everyday life of people on this planet. With an online database that large Facebook has become one of the most powerful digital platforms in the world. With over 60 million business pages present, it's come a very long way since Zuckerberg's college

February 20, 2017

Creating a Brand DNA to Win

"Get us more leads" ...this is the line we're often greeted with by prospective clients. Our core goal as a B2B inbound marketing agency is to generate leads for our B2B clients. Creating a brand DNA is the first step toward this.   To do a great job, you need to clearly understand your company's

By |20 February, 2017|Categories: Branding, Strategic Marketing|
December 26, 2016

B2B Corporate Brands Are Shortcuts to Buying Decisions

A valuable brand provides us with a shortcut to a buying decision. Are B2B corporate brands the last source of competitive advantage? It was either Robert Kapferer or Leslie de Chernatony who said “Brand is the last remaining source of competitive advantage.” No-matter who said it, brand is becoming ever more relevant as our choice of

By |26 December, 2016|Categories: Branding|
May 27, 2014

Is Corporate Brand the Last Source of Unfair Advantage?

It was either Robert Kapferer or Leslie de Chernatony who said “Brand is the last remaining source of competitive advantage.” and it’s so true. Whichever one said it, brand is becoming ever more relevant as our choice of products and services - particularly in business markets - becomes more complex. Branding now is less about features and benefits and

By |27 May, 2014|Categories: Branding|