In mid-2018 Google AdWords was rebranded to Google Ads. The name change away from AdWords represents the full range of digital campaign types, including Search, Display and Video.
When AdWords launched with relatively few advertisers back in 2000, it was used for running pay per click text-based ads for desktop search only. The name ‘AdWords’ represented word-only digital advertising.
20 years later, Google AdWords has evolved into a multi-format platform with millions of advertisers. The switch away from AdWords was designed to change any perception that this was just ‘text-based’ advertising. AdWords was just one format, but the full offering now covers a much wider range.