B2B Marketing Strategy

Shorten your odds | Plan for success | Outplay your competitors

You can’t afford to be shooting in the dark.

Success doesn’t happen by accident. Success starts with a sound strategy. Your marketing strategy is your plan for winning based on the answers to three fundamental questions –  when, where, and how your business will compete to win the work you should be winning.

Marketing strategy is your critical first step to define how you’ll be different in a way that matters, how you’ll position against your competition, the services you’ll offer and the markets you’ll play in to generate revenue and achieve your growth goals.


Define your purpose

  • Why does your organisation exist (its reason for being)?
  • What’s its purpose?
  • If your organisation wasn’t here would it matter?
  • What are its aspirations?
  • What are your organisation’s values? 

Positioning to Win

  • How can you beat your competitors?
  • How are you different in a way that matters?
  • How will you differentiate in a crowded market?
  • Do you look like you should online?
  • Is your brand message clear?

Define and match services, markets and buyers

  • Have you defined your offer of value?
  • Do you really know your buyer personas?
  • Have you mapped their buying journey?
  • Do you understand what they want?
  • Are your services clearly defined?
  • Are your markets clearly defined?
  • Is it easy to buy from you?
  • Do you look different from your competitors?

Plan your inbound marketing gameplan

  • Have you created a marketing game plan for getting found by your prospects?
  • Have you established your marketing budget?
  • How will you generate traffic?
  • How will you generate leads?
  • Have you created a content strategy to nurture leads?
  • Have you aligned your sales and marketing teams?
  • Does your website allow your prospects to start a relationship with your organisation before they’re ready to buy?

Why choose Davies BDM to help with my marketing strategy?

  • Proven success in helping B2B clients for over 20 years
  • A process to really understand your business before we start
  • Strategy-led and results driven
  • Growth focused
  • Pragmatic approach
  • A proven, measurable marketing system
  • Experts in B2B digital marketing

As Perth specialists in B2B marketing strategy, we develop and implement marketing strategies designed for both quick wins and to build long-term success (not short-term hype).



Westminster National Finance Brokers needed to grow leads and get a measurable return from its marketing investment. Davies BDM worked with Westminster’s management team to first define the company’s ‘Making Finance Simple’ brand positioning. We built a lead generation system to awaken the client database and grow new leads.

Start today 

Davies BDM marketing consultants will put your business on the right track for growth. Get in touch with a dedicated and experienced business marketing professional today and start reaping the returns that smart b2b marketing can deliver.

Davies BDM marketing consultants specialise in B2B marketing strategy, planning and management.

Get in touch with us today and optimise your business marketing for growth in a little as 6 weeks.