1. Define your SEO goals
We start by getting a thorough understanding of your business and work with you to develop SEO goals. These might include growth in website traffic and number of page 1 keywords.
2. Initial Audit
With your goals set we undertake an in-depth review of your website and audit existing content, identify gaps and opportunities to refine your website and recommend new content.
3. Competitor Analysis
SEO is about out positioning above your competitors for the terms you should be ranking for. We analyse your competitors and establish plans to outrank them. We’ll then look for greenfield opportunities for you to gain the upper hand.
4. SEO Keyword Research
We’ll analyse your target market, your buyer profiles and the personas that are searching for your services. This helps us determine the competitiveness and search volume of your industry. From here, we select the most valuable keywords with the highest chance of ranking. These keywords will form the foundation of your SEO campaign.
5. Content Creation
Content is the key to SEO. Creating the right content to answer the questions your buyers and prospects are searching for is fundamental to ensuring you can convert SEO traffic, build trust and generate leads. Our expert SEO Copywriters can help you craft the right content to turn visitors into leads.