B2B SEO Services Perth
We are the B2B SEO company in Perth that can build your search engine visibility
Why do you need B2B Search Engine Optimisation (SEO)?
Get found easily on Google
Attract new business
Be there when your buyers search for you online
Beat your competitors to the lead
Increase your website visitors
Search Engine Optimisation (SEO) forms the foundation of every web design and B2B digital marketing strategy process that Davies BDM develops as your SEO agency.
Successful SEO is the #1 way for your website to be found online by those who are searching for your products and services.
We understand that SEO isn’t just about getting more backlinks and ranking on the first page of Google – it’s to get more of your ideal audience to find out more about you.
Why choose Davies BDM as your Perth SEO company?
- Our processes improve the number and quality of the visitors to your website
- We examine your website in detail and formulate a plan before doing work
- We only use Google best practices
- Our SEO work is measurable and accountable
Get in touch with our team to find out more about how our agency SEO services can help your business be found more easily online.
Our B2B SEO Strategy Process
Developing and implementing an SEO strategy is an 8 step process from goal setting to ongoing management and optimisation.
1. Define your SEO goals
We start by getting a thorough understanding of your business and work with you to develop SEO goals. These might include growth in website traffic and number of page 1 keywords.
2. Initial Audit
With your goals set we undertake an in-depth review of your website and audit existing content, identify gaps and opportunities to refine your website and recommend new content.
3. Competitor Analysis
SEO is about out positioning above your competitors for the terms you should be ranking for. We analyse your competitors and establish plans to outrank them. We’ll then look for greenfield opportunities for you to gain the upper hand.
4. SEO Keyword Research
We’ll analyse your target market, your buyer profiles and the personas that are searching for your services. This helps us determine the competitiveness and search volume of your industry. From here, we select the most valuable keywords with the highest chance of ranking. These keywords will form the foundation of your SEO campaign.
5. Content Creation
Content is the key to SEO. Creating the right content to answer the questions your buyers and prospects are searching for is fundamental to ensuring you can convert SEO traffic, build trust and generate leads. Our expert SEO Copywriters can help you craft the right content to turn visitors into leads.
6. Website (On-Page) Optimisation
Optimising your pages so they stand the best chance of ranking for the search terms your buyers are looking for is a critical part of the process. Not only do we ensure the content and design is right, we’ll also ensure it optimised for speed which can dramatically impact your ability to rank on Google.
7. Reporting & Tracking
We’re big on tracking and reporting. Our SEO team constantly monitors the success of our SEO strategy. How many times are we on page one? How many keywords are ranking with Google? How much traffic are we generating from SEO? How many leads are generated via SEO? What do we need to do next to lift high rankings keywords? We supply all our clients with monthly reports to show movement in conversions, revenue, analytics and visibility. In this way, the performance of your campaign can be traced back to the investment and the priorities you have set.
8. Ongoing Management and Optimisation
SEO isn’t a ‘set and forget’ method, as there is continuous competition in search engine rankings we optimise your SEO ongoing as appropriate to keep you at the top of the results page and increase organic traffic.
Frequently Asked SEO Questions
SEO is short for Search Engine Optimisation. It’s the process of ensuring that your website ranks on Google and other search engines for the target search phrases (keywords) you want to rank for. By ranking for these target search terms you can grow traffic and ultimately generate leads.
SEO is not an overnight marketing tactic. It’s a critical medium-term strategy to generate sustainable organic traffic to your website. SEO takes a little time to implement but done right it’s the strategy that keeps on giving.
Generally speaking, you can expect to see SEO results in 3-4 months once the foundation work has been done. However, this will vary based on a number of factors, including your site’s age, your site’s past history with Google, and whether or not your site has received any Google penalties in the past.
SEO matters more in 2020 than ever before. It’s still one of the most potent B2B digital marketing strategies that can drive long-term results for your business.
87% of mobile phone users engage with search engines at least once a day, and more Google searches take place on mobile than on desktop devices.
With the rise in voice search and Artificial Intelligence technologies in 2020, you have even more opportunities to be found online with SEO optimisation. People can discover your business no matter the time or place, leading to more visitors and customers.
Keywords are the key to getting the best out of your search results (excuse the pun). Ranking for the wrong keywords can be detrimental to your business and it’s crucial to rank for what you’re actually offering. Keyword research is the process of identifying the different search queries that people are looking for.
Using the information gathered from this research we can optimise the content on your website to target the best keywords and rank higher on the search engine results pages. We hone in on relevant keywords to your service/product offering, with good search volume, low competition and convert well to assist your business in climbing the rankings sooner. Talk to our SEO company Perth experts to find out more.
Paid Traffic simply means getting traffic (visitors) to your website using online ads or promoted content. It means you pay for ads or pay to promote your content to get visitors to your website. Paid traffic usually forms a part of most digital marketing plans and has its own paid advertising strategy.
Organic traffic, sometimes called ‘earnt traffic” is traffic (visitors) that arrive at your website as a result of clicking on a link in the search results from Google. SEO strategies and management is designed to get your pages ranking on page one so that you ‘earn’ a click on the link. Unlike paid traffic, it is not generated from ads.
Find out more in our blog ‘SEO vs SEM Which Is Better?’
Our SEO agency also specialises in B2B Google Ads strategy and campaign management.
On-page SEO means optimising your web pages so they have the best chance of rank higher in the Google search results. The aim is to generate more website traffic.
On-page SEO focus optimising both the content and physical appearance of your website pages as well as the technical elements like page speed, title tags, meta tags and URLs.,
As a dedicated B2B Perth SEO agency Davies BDM can help you optimise your business website
Off-Page SEO are all the activities undertaken away from your website to raise the ranking of a page on the search engine results including link building, social media, and local SEO.
Off-page SEO is valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality (such as a link from a blog or social media post).
Search engines such as Google measure off-page SEO factors in their algorithm to determine your ranking. Get in touch with our leading SEO experts, Perth team Davies BDM to discuss an optimal off-page SEO strategy for your business.
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its online presence on search engine pages.
Speed is critical. Making your website faster, easier to crawl and accessible for search engines are the pillars of technical optimisation.
Our SEO Perth agency can assist in structuring the right technical SEO strategy to suit your business needs.
Local SEO is about Location. The aim of Local SEO is to get your products and services in front of your potential customers in a specific geographic area, such as focusing on SEO Perth.
Local uses lots of the same tactics as an organic SEO in Perth campaign –like high-quality content, keyword research, link building – just with a very specific local focus. Local is especially important for brick and mortar businesses if you have a physical location (say in Perth) and want to increase foot traffic then local SEO is critical.
Possibly. Google wants to ensure it brings the best results to its users. They continually update their algorithms to phase out poor quality or over optimised sites. When algorithms are updated sometimes even high-quality sites will notice fluctuations. That’s why ongoing SEO management is critical to any marketing plan.
An effective SEO campaign with regular monitoring will help you take preventive measures to minimise ranking fluctuations and if there is a drastic change in rankings, this could indicate a penalty.