Through a series of workshops, Davies BDM worked with husband and wife team Greg Holmsen and Anna-Marie Wilson to define the TPRC brand and align their own clear values-based approach within the brand strategy for the business. Getting the brand right is a critical first step and the foundation of producing a website that works.
We worked with TPRC to define the business’s core idea and aspirations before looking at its personality and how it should be communicated to the world. We undertook a competitor review and developed a brand positioning strategy that clearly positioned TPRC against its competitors.
With the TPRC brand clearly established, we set about clearly identifying the markets it services and redefining its service strategy, including Greg’s educational speaking, consulting services and a partner offering, which were not previously communicated as services.
We built on the brand work by doing a deep dive on TPRC’s buyer personas, a critical step to ensure the website copy and images connect with the target buyers – Australian businesses looking for top talent.
TPRC’s values are incredibly important to its entire team and the website needed to reflect this. We also ensured that TPRC’s family values approach to business were clearly communicated through the use of the Family owned Australian Business Emblem provided through membership of Family Business Australia.
Getting the brand and messaging clear allowed Davies’s BDM’s copywriters to develop a message that connected with web visitors and truthfully represented TPRC’s services, people and values.