Content Marketing Perth

Grow with the #1 Perth agency for B2B content marketing strategy

BUILD TRUST WITH B2B CONTENT

Getting your content marketing strategy right is a critical part of any digital marketing strategy in order to build trust with your prospects and win the work you should be winning. The right content marketing strategy provides a framework for developing high quality content that helps answer questions, builds trust with your target audience and puts you ahead of your competitors.

Some digital marketing agencies will tell you content is just about SEO and generating website traffic but they’re missing the point. Great content that helps (not sells) builds trust in your business with customers and prospects that are looking for answers to their problems, ultimately helping your prospects to choose you.

Great content positions your business to win.

CHOOSE A CONTENT MARKETING AGENCY THAT KNOWS B2B CONTENT

First and foremost, creating valuable content is a way of helping your business customers navigate tough purchase decisions. It allows you to connect with your target market and help them solve their problems for free and, in the process, put you at the top of their list.

B2B customers are typically at least 60% through their buying process before they take the step to engage with a vendor. Like anyone else – before they’ve even thought about contacting a particular business – your prospects start with a digital search online to self educate and pinpoint what they actually need. So, you need to ‘be there’ online earning their confidence with content that helps to answer any questions they may have. If you’re not, you’ll lose business you never knew you had a chance of winning in the first place.

Through quality content you can share your knowledge, prove you know what you’re talking about and show you can provide the help your customers need to make the right decision.

Our content marketing agency copywriters and creative team can work with you to develop great marketing content in ebooks, whitepapers, videos, how-to guides and blogs. As well as helping your prospects choose you, this will boost your digital presence and online visibility because Google loves great content!

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DEVELOP A B2B CONTENT MARKETING STRATEGY THAT GETS RESULTS

We’re a strategy led Perth marketing agency, so we’ll help you think strategically about your content and plan a content calendar that connects with your audience – the B2B buyers you wish to influence with your knowledge.

Developing a content marketing strategy is first about understanding who you are trying to help and what their problems are. From this we create buyer personas, which guide the creation of quality content that resonates with your audience and allows you to plan the right content at the right time to help your buyers and put you at the forefront of their shortlist of suppliers.

Ensuring your content marketing strategy is designed to help you achieve your business growth goals is key. A strategy led content marketing agency will help you do this.

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WRITE EBOOKS, HOW-TO-GUIDES AND WHITEPAPERS TO BUILD TRUST

Even if you’re an incumbent provider, to stay on top of your competitors you need to make sure they don’t provide your clients with more knowledgeable and better educational content than you. You can use B2B ebooks, how-to guides and whitepapers to share your knowledge and elevate your business to a position of industry thought leadership – then your competitors will constantly be playing catch-up.

Our Perth based team of SEO copywriting experts, designers and creatives can help you build an arsenal of resources designed to get prospects to call you. An additional bonus is website visitors will happily share their details with you in exchange for your valuable resources allowing your B2B sales team to outreach to prospects when the time is right.

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WE WILL TURN YOUR BLOG INTO A VALUE-ADDING ASSET

  • Have you created a marketing game plan for getting found by your prospects?
  • Have you established your marketing budget?
  • How will you generate traffic?
  • How will you generate leads?
  • Have you created a content strategy to nurture leads?
  • Have you aligned your sales and marketing teams?
  • Does your website allow your prospects to start a relationship with your organisation before they’re ready to buy?
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GET YOUR CONTENT OUT THERE USING SOCIAL MEDIA

One of the best ways to get your B2B marketing content in front of businesses across Australia is to share it on social media platforms to build brand awareness and your profile as an industry thought leader.

LinkedIn is a great platform for sharing business content. Users of Linkedin are actively searching for content that solves their business problems. Consider using promotional campaigns that will allow you to amplify the reach of your content to more of the right people so you get in front of your target audience. It’s a great way to grow your brand or your personal profile and your authority.

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TALK WITH OUR CONTENT MARKETING EXPERTS TODAY

Our Perth content marketing team will work with you to create a content marketing plan that builds trust with your prospects and puts distance between you and your competitors.

We’ll help you use content to build relationships with relevant prospects early in their buying process and give your sales team the best chance of winning a conversation with the right people at the right companies.