Getting your content marketing strategy right is a critical part of any digital marketing strategy in order to build trust with your prospects and win the work you should be winning. The right content marketing strategy provides a framework for developing high quality content that helps answer questions, builds trust with your target audience and puts you ahead of your competitors.
Some digital marketing agencies will tell you content is just about SEO and generating website traffic but they’re missing the point. Great content that helps (not sells) builds trust in your business with customers and prospects that are looking for answers to their problems, ultimately helping your prospects to choose you.
Great content positions your business to win.