Wherever your business is at with email marketing, Davies BDM can design a strategy to build and nurture a profitable customer list. Among our services, we help clients with:
Monthly newsletters are a great way to keep your database engaged. Newsletters can provide people with interesting updates, trends, industry insights and links to useful website content. This is the cornerstone of most B2B email marketing plans.
Email Marketing Automation
An email marketing sequence is a series of emails sent after an action triggers them, for example when a prospect makes a product enquiry. Once this occurs, pre-populated emails are automatically delivered over a set number of days, weeks or months.
Lead Generation and Nurture Emails
Lead generation emails, also called nurture emails, are usually part of an automated sequence that follows after a prospect signs up to an email list. A free e-book or educational guide can be offered on the website in return. Once this is delivered, an email sequence starts which sends the prospect specific content that’s designed to nurture them through to a purchase.
Promotional Emails (EDMs)
A promotional email campaign or EDM (Email Direct Marketing) is a one-off targeted email to drive people towards action. A well-crafted message with a great headline and a single call-to-action works best to cut through the inbox clutter and attract more clicks.