B2B Email Marketing Perth
Increase your lead generation with email marketing
Grow and nurture your database with a tailored email marketing strategy.
Email marketing remains an effective B2B digital marketing channel in 2020 to build, nurture and engage prospects. Stats show that for every $1 spent, B2B email campaigns attract a $44 average return on investment (Campaign Monitor).
Davies BDM’s team of B2B email marketing experts in Perth can design, deliver and maintain an email marketing strategy that’s unique to your business goals – from lead generation and brand awareness to lead nurture, community building and promotional email marketing campaigns.
Our B2B Email Marketing Services
Wherever your business is at with email marketing, Davies BDM can design a strategy to build and nurture a profitable customer list. Among our services, we help clients with:
Monthly newsletters are a great way to keep your database engaged. Newsletters can provide people with interesting updates, trends, industry insights and links to useful website content. This is the cornerstone of most B2B email marketing plans.
Email Marketing Automation
An email marketing sequence is a series of emails sent after an action triggers them, for example when a prospect makes a product enquiry. Once this occurs, pre-populated emails are automatically delivered over a set number of days, weeks or months.
Lead Generation and Nurture Emails
Lead generation emails, also called nurture emails, are usually part of an automated sequence that follows after a prospect signs up to an email list. A free e-book or educational guide can be offered on the website in return. Once this is delivered, an email sequence starts which sends the prospect specific content that’s designed to nurture them through to a purchase.
Promotional Emails (EDMs)
A promotional email campaign or EDM (Email Direct Marketing) is a one-off targeted email to drive people towards action. A well-crafted message with a great headline and a single call-to-action works best to cut through the inbox clutter and attract more clicks.
HubSpot for Email Marketing
Davies BDM has helped clients in Perth use email marketing platforms for 20 years. Our preferred online platform is Hubspot, which has a free CRM and a range of features that are great for B2B marketing. It connects with a range of business systems and email clients, which enables automated reports and activities like sending leads to sales teams based on a prospect’s email interaction.
This means our clients can focus on sales and support and let email campaigns take care of themselves.
Need better quality leads?
Speak with Davies BDM about our proven process to get results for your B2B business.