It works on a bidding system like other ad platforms, and allows you to show your ads to the audience of your choice.
You can target specific demographics, locations, companies, control cost per click and budget through the central LinkedIn Campaign Manager Access. Ads can be served in a variety of formats across the network, including:
- Sponsored content – image and video format, these ads appear in the LinkedIn news feed and can be displayed on mobile devices, tablets, and desktops.
- Sponsored inmail – this option lets you mass-deliver private messages straight to the inboxes of your audience and can be shown on all placements.
- Text ads – text-based, small and brief, these ads display off to the side of the site’s news feed and are available only for desktop placement.
As your LinkedIn advertising agency partner, we can help you identify the right ad format and placement for your campaign. Get in touch with one of our team, and we’ll draw up a plan together.