B2B Marketing Blog

Why Corporate Branding?

Companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable competitive advantage because the rapid rate of service imitation from competitors now renders most product/service differentiation ...

11 May, 2012|Branding|

Winning Conversations

Here is a recent presentation on Customer Insight which was delivered at a number of breakfast events run by the Real Estate Institute of Western Australia www.reiwa.com [slideshare id=11622588&doc=winningconversationsdaviesbdm-120216185237-phpapp02]

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