There’s a lot of content out there talking about B2B Strategic Marketing, but to our way of thinking it’s not Strategic Marketing at all.
What is Strategic Marketing?
Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix.
Armed with a thorough understanding of the firm’s capabilities and aspirations, the customer market and the competitive landscape, the Goal of Strategic Marketing (and the job of the strategic marketer) is to maximise a firm’s positive differentiation over competitors in the eyes of its target market. It does this by answering 3 key questions; where, how and when should the business compete. In understanding this, it’s no surprise that a Strategic Marketing Plan will often lay a framework for fundamental change in the way a firm works and how it engages its markets.
Business-to-Business (B2B) Marketing, like any area of management, has both strategic and operational components. While operational marketing (marketing management) is concerned with developing a suitable marketing mix to realise a set of defined business goals, Strategic Marketing on the other hand is concerned with defining what the business needs to ‘be and become’ to consistently beat the competitors by delivering consistently better value.
Simply put, the Role of Strategic Marketing is to decide:
- Which markets to compete in (where to compete).
- What the basis of the firm’s competitive advantage is going to be (how to compete), and
- When and how the firm will enter each market (when to compete)
It’s only when these three questions have been answered can the marketing planning begin.
please sent me any book in strategic marketing……..
You have nailed it rightly, very beneficial.
Yes but what is an example of strategic marketing?
This is a super helpful little article—thanks!
THAT IS VERY HELPFUL
The information provided gives an insight into what strategic marketing deals with but would you be kind enough to forward me more study material on strategic marketing and some material on consumer behavior.
I like your analysis
a great site for mature learners
Please proof read your article. This will give it more credibility and I am having a hard time citing you as a credible source.
Useful information regarding strategic marketing. I need book or any guiding material regarding strategic management.
Thats so great
I know this thread was a while back but to what errors are you referring? Maximising vs. maximizing? Realise vs. realize? If that’s it then you may need to brush up on your BrE vs AmE.
They are both right…
Dear Writer, I liked your post ,because this is what we discuss in strategic marketing ; I think put some examples also ,would be batter for comparison. Thanks