Why Brand Values Matter: The Case of Eich and Sterling
The recent kerfuffle and eventual sacking of Mozilla CEO Brendan Eich for his stance on gay marriage is an all too clear reminder that, whatever your own beliefs, ...
Innovation Brands in High Growth Markets
Our latest presentation focuses on the importance of building brand equity in the growth phase of an industry's lifecycle. [slideshare id=14406640&doc=strategicmarketing-highgrowthmarkets-120922194817-phpapp02]