About Shane Davies

Shane Davies is a digital marketing strategy expert. He helps B2B companies win the work they should be winning. He lives in Cottesloe, Western Australia with his wife and two daughters. You can follow him on LinkedIn

Why Corporate Branding?

Companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable competitive advantage because the rapid rate of service imitation from competitors ...

By |11 May, 2012|Categories: Branding|
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