The Corporate Brand Audit
Clients looking for a fast track to build a strong corporate brand often ask us "can we skip the audit and go straight to the ...
6 Differences Between Corporate Brands and Product Brands
Last week we addressed why Corporate Branding has taken prominence over product branding. The fact is that companies can no longer rely on service/product differentiation ...
Why Corporate Branding?
Companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable competitive advantage because the rapid rate of service imitation from competitors ...
Winning Conversations
Here is a recent presentation on Customer Insight which was delivered at a number of breakfast events run by the Real Estate Institute of Western ...
Want a Competitive Advantage? Talk to Your Customers.
I am constantly amazed by how many executives I meet at various events and functions who, in response to me saying I’m a strategic ...