13 Reasons to Hire a Professional Strategy Facilitator
I’ve assembled this list of reasons you should hire a professional strategy facilitator because I know what works. I have seen internal facilitators come unstuck and teams ...
B2B Corporate Brands Are Shortcuts to Buying Decisions
A valuable brand provides us with a shortcut to a buying decision. Are B2B corporate brands the last source of competitive advantage? It was ...
B2B Marketing Strategy Doesn’t Need to Be Complicated.
Creating a successful b2b marketing strategy is all about shortening the odds of winning in the future. But it doesn’t need to be complicated. ...
4 Broad Types of B2B Brand Architecture Explained
We often get asked about b2b brand architecture and how sub-brands should be positioned, particularly if a corporate 'parent' brand sits above a number of ...
A Strategy Day Agenda for the Lazy Facilitator
We’ve facilitated close to 100 strategy days and, while they all have a similar theme, none are exactly the same. Getting your strategy day agenda ...