B2B Marketing Blog
B2B Corporate Brands Are Shortcuts to Buying Decisions
A valuable brand provides us with a shortcut to a buying decision. Are B2B corporate brands the last source of competitive advantage? It was either Robert Kapferer or Leslie ...
B2B Marketing Strategy Doesn’t Need to Be Complicated.
Creating a successful b2b marketing strategy is all about shortening the odds of winning in the future. But it doesn’t need to be complicated. The simple yet highly effective ...
4 Broad Types of B2B Brand Architecture Explained
We often get asked about b2b brand architecture and how sub-brands should be positioned, particularly if a corporate 'parent' brand sits above a number of stand alone subsidiary businesses. In ...
A Strategy Day Agenda for the Lazy Facilitator
We’ve facilitated close to 100 strategy days and, while they all have a similar theme, none are exactly the same. Getting your strategy day agenda right is critical. The key ...
Choosing an Internal or External Strategy Facilitator
Strategy facilitators help teams develop great strategy for winning. When you’re deciding whether you should use an internal or external strategy facilitator consider the advantages and disadvantages of each. This ...
4 Resources to Help Your B2B Marketing in Perth
If you're B2B marketing in Perth or looking to sell into the Western Australia SME business market, getting an understanding of the market's size and make-up can be difficult. However, ...
Create a B2B Sales Process to Match Your Buyers
I've been preaching for a while that B2B buyers buy differently these days. The old sales funnel is dead and prospects are now self educating and building trust online. Your ...
14 B2B Buyer Statistics You Need to Know
It's critical to consider B2B buyer statistics and facts when developing a B2B digital marketing strategy. In Australia, understanding how buyers buy and who they are is fundamental to ...
Make Your Next Team Strategy Day Competitive
To keep energy high and participants engaged in your next team strategy session try breaking into sub-teams and make the team strategy day competitive. We've all been to strategy days where ...
Make a Team Strategy Exercise Work
The best team strategy exercise is one everybody loves and that delivers a great result! Getting your team together for a strategy day takes time and effort. And if you ...