A Strategy Day Agenda for the Lazy Facilitator
We’ve facilitated close to 100 strategy days and, while they all have a similar theme, none are exactly the same. Getting your strategy day agenda right ...
7 Steps to Find Your Competitive Advantage and Your B2B Marketing Strategy
Creating a winning B2B marketing strategy is about having a competitive advantage and being able to communicate it. But how can you find your competitive ...
How I Become a Global Authority on Strategic Marketing – and You Can Too
Without wanting to 'blow my own trumpet' let me just say I’m a global authority on strategic marketing. But don’t just take my word ...
3 Questions Strategic Marketers Get Asked About Strategic Marketing at BBQ’s
I’m a Strategic Marketing Specialist, but try explaining that to people at a BBQ. Here's the three questions I regularly get asked and how ...
The Case for Developing Market Strategy and Online Strategy Together
Try to develop a market strategy (to win competitive advantage) in 2014 without involving use of online channels or integrating the use of digital ...