Focus on a Short Term Marketing Plan for Tough Markets
When times are slow you need to ensure you create a clear marketing plan for tough markets. A good way to do this is to ...
B2B Marketing Strategy Doesn’t Need to Be Complicated.
Creating a successful b2b marketing strategy is all about shortening the odds of winning in the future. But it doesn’t need to be complicated. ...
4 Broad Types of B2B Brand Architecture Explained
We often get asked about b2b brand architecture and how sub-brands should be positioned, particularly if a corporate 'parent' brand sits above a number of ...
Choosing an Internal or External Strategy Facilitator
Strategy facilitators help teams develop great strategy for winning. When you’re deciding whether you should use an internal or external strategy facilitator consider the advantages ...
A Strategy Day Agenda for the Lazy Facilitator
We’ve facilitated close to 100 strategy days and, while they all have a similar theme, none are exactly the same. Getting your strategy day agenda ...