Choosing an Internal or External Strategy Facilitator
Strategy facilitators help teams develop great strategy for winning. When you’re deciding whether you should use an internal or external strategy facilitator consider the advantages ...
7 Steps to Find Your Competitive Advantage and Your B2B Marketing Strategy
Creating a winning B2B marketing strategy is about having a competitive advantage and being able to communicate it. But how can you find your competitive ...
How I Become a Global Authority on Strategic Marketing – and You Can Too
Without wanting to 'blow my own trumpet' let me just say I’m a global authority on strategic marketing. But don’t just take my word ...
3 Questions Strategic Marketers Get Asked About Strategic Marketing at BBQ’s
I’m a Strategic Marketing Specialist, but try explaining that to people at a BBQ. Here's the three questions I regularly get asked and how ...
The Case for Developing Market Strategy and Online Strategy Together
Try to develop a market strategy (to win competitive advantage) in 2014 without involving use of online channels or integrating the use of digital ...