Davies BDM Blog
Map Your Buyer’s Journey to Win Their Business
Face it: Your buyer is in control. She’s smart, she knows what she wants or she knows how to find out what she needs. And all the information she ...
To Win, Understand Your B2B Customers as People
Understanding your target market is only part of the marketing equation. One to one B2B selling is about understanding your customers at a personal level. And now in the ...
Marketing Strategy vs Marketing Plan?
Your marketing strategy and your marketing plan are not the same things. The marketing strategy answers the questions of when, where and how you should complete. The marketing plan, on ...
Creating a Brand DNA to Win
"Get us more leads" ...this is the line we're often greeted with by prospective clients. Our core goal as a B2B inbound marketing agency is to generate leads for our ...
Focus on a Short Term Marketing Plan for Tough Markets
When times are slow you need to ensure you create a clear marketing plan for tough markets. A good way to do this is to split the plan into short, ...
How to Sell Digital Marketing to Your CEO
"It's not about what it's about, it's always about the people." This is a great quote from American celeb. spiritual teacher Marianne Williamson. She couldn't be more right! Marketing managers sometimes have a hard ...
Generating Leads at the Top of Your Online Sales Funnel
Generating leads at the top of your online Sales Funnel is about undertaking activity to drive people to your website. Once there, you need them to take an action so ...
13 Reasons to Hire a Professional Strategy Facilitator
I’ve assembled this list of reasons you should hire a professional strategy facilitator because I know what works. I have seen internal facilitators come unstuck and teams waste whole days as a ...
B2B Corporate Brands Are Shortcuts to Buying Decisions
A valuable brand provides us with a shortcut to a buying decision. Are B2B corporate brands the last source of competitive advantage? It was either Robert Kapferer or Leslie ...
B2B Marketing Strategy Doesn’t Need to Be Complicated.
Creating a successful b2b marketing strategy is all about shortening the odds of winning in the future. But it doesn’t need to be complicated. The simple yet highly effective ...
